From Shadow Partner to Creative Vanguard: TERZi Di ESPERTi Launches with Vision to Redefine African Marketing

For nearly eight years, it’s been a well-kept secret of some of Nigeria’s top agencies. Now, TERZi Di ESPERTi, the behind-the-scenes brain trust behind some of Nigeria’s interesting campaigns - is stepping into the limelight.

Founded by Femisire Ajayi, a veteran marketer and serial innovator, TERZi Di ESPERTi has quietly played a pivotal role in shaping creative direction for brands like Peak Milk, ERMC, Campari, and Transmit. But what sets TERZi apart isn’t just its output - it’s its model.

Positioned as “the agency’s agency,” TERZi empowers creative firms to scale, pitch, and deliver with finesse by offering white-label support, immersive campaign ideation, and turnkey multimedia production. The approach not only boosts output quality but also curbs burnout and staff turnover across the industry.

Ajayi’s own trajectory is nothing short of remarkable: from producing national radio at age 20 to helming Nigeria’s pioneering AdTech company. Recognized by ForbesBLK, and honored as one of BrandCom’s Top 35 Under 35 Marketing Professionals in Nigeria and a two-time Executive winner at the BrandCom Awards for innovation in both experiential marketing and AdTech. He is also a Certified Management Consultant, and his vision for TERZi is as expansive as his resume.

“We exist to stitch imagination to execution,” Ajayi notes. “And we believe African creativity deserves experiences that are as bold and limitless as the culture itself.”

The public debut of TERZi Di ESPERTi signals a shift in the way marketing will be done in Africa - one that favors strategy over hype, ideas over noise, and collaboration over competition.